Champs Sports underwent a full re-brand targeting the young athlete with swagger all day, every day. The brand was redefined and reinvigorated, bringing new life and a new demographic to the stores.

The creative team collaborated on the logo redesign, brand identity development, and fresh branding for partnering and in-house products. The campaign leaned heavily into interactive web concepts, print, point of sale, and strategically targeted direct mail.

My roles included art direction, design, director of photography and editing, mechanical production, brand standards, and managing production from outside agencies.